About Us

Our Purpose

Social Latch & Co. is a one-stop-shop of trendy and affordable nursing friendly clothes. Our purpose is to make life easier and trendier for breastfeeding moms, while aiming to normalize breastfeeding in public.

Our Collection

Our collection is thoughtfully selected. We work with a variety of fashion partners to offer nursing friendly clothes that are of premium quality. We focus on trend, functionality and affordability. We find chic nursing wear that is tried and tested, so you don't have to.

Our Journey

My name is Jenna, and I was inspired to launch Social Latch & Co. shortly after I started my breastfeeding journey with my son, Liam. In my opinion, breastfeeding is hard, like really F**KING hard. It's raw, it's real and it's emotional. It has been one of the most challenging things I have ever done in my life.

I was three days postpartum and my family had gathered downstairs to greet my baby boy. I was upstairs sifting through my closet when I realized that 95% of what I owned was not nursing friendly. So I began to update my wardrobe via online shopping (there was no way I was making it to a clothing store with a newborn). I quickly discovered that many items labeled nursing friendly were not to my taste or in my budget. I was frustrated, discouraged and emotional. I wanted to find a balance in adapting to my new role as mom, but I also wanted to still look and feel like me. It got me thinking that there must be an easier way to find trendy and affordable clothes for breastfeeding moms. And so, the idea of Social Latch & Co. was born.

Thank you for checking us out.

Lots of love to you and your little ones.